
A few weeks ago, Darren Rowse from Problogger had a pretty cool idea:
What would happen if a famous blogger asked his readers for all of their social media profiles (for sites like Digg, Twitter, Del.icio.us, Stumbleupon…) and then they could all be friends
Sounds great, right?
The readers and bloggers get the opportunity to network with hundreds of other bloggers, while Darren gets a captive audience, since the unifying factor for each of these people is that they like Darren and Problogger.
So what could possibly go wrong?
Well, a few weeks later, with hundreds and hundreds of new friends:
I’m overwhelmed
and
I’ve seen no significant change in traffic
What? How could this be?! 500 interesting new people! 500 interested new fans! NO CHANGE ?!
Nope. 500 new people looking for 500 new fans.
Not everyone on there has been like this – I’ve met a few cool new people, it wasn’t exactly a failure.
However, I now have THOUSANDS of new Tweets and Shouts to sift through, and have been Stumbling all kinds of content that doesn’t interest me at all.
It’s hard to find my favorite people anymore.
In the pile of content I invited, I hardly ever see the Tweeters I like before they drop below the fold and I get more random shouts about celebrities, gizmos, gadgets, and God than I thought possible (Don’t be surprised – the first people to reach out to you with direct messages on Twitter or Digg will be preachers seeking to sell you their religious services).
I even opened a new Twitter account just to reconnect with my close friends and favorite Tweeters.
The problem with the Problogger Love-In is arbitrary friends
The inherent downside of this project is that you only share one interest with these people: making money blogging.
My “organic” friends, the ones I met because of broader shared interests or a comon blogging style or genre, delivered me diverse content that was tailored to my interests.
The Problogger Love-In delivered a tidal wave of Friend-Spam.
I broke my own social media. In my hurry to have hundreds of new friends and readers, I blocked my own streams of information. For every new blogger I’ve found that I like and will keep reading, I’ve found literally a hundred that I could dismiss in 10 seconds.
The irony is: the other bloggers did the same thing. That’s why they’re not reading mine – they mainly just wanted me to read theirs, and aren’t really interested in me either.
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